Gannett (GCI) Acquires Key Ring Rewards Program Maker Mobestream Media

September 6, 2012 9:38 AM EDT
Gannett Co., Inc. (NYSE: GCI) has acquired Mobestream Media, maker of the Key Ring consumer rewards mobile platform available on all major smartphones.

Terms of the acquisition were not disclosed.

Key Ring is a leader in the mobile loyalty space with strong retailer relationships. The Key Ring platform supports a variety of business clients across the U.S., including those in retail, restaurants, grocery, convenience and health and fitness.

Key Ring's capabilities will be part of Gannett Digital Marketing Services mobile product and will serve as a distribution outlet and consumer marketing platform. Through Key Ring's backend marketing platform, merchants can customize their offerings and provide each loyalty member with unique content and messaging via email, push/pull notifications as well as in-app messages.

Key Ring will operate as a stand-alone business, with Key Ring CEO Chris Fagan reporting to Vikram Sharma, president and CEO of Digital Marketing Services.

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