Ford Europe (F) Rolls To Higher Sales and Market Share in October

November 11, 2009 10:26 AM EST

Ford (NYSE: F) said October sales in Europe rose 12.8 percent, versus a industry increase of just 6.8 percent.

Ford achieved its highest October market share and car sales volume since 1997 with total sales of 121,000 new vehicles and a market share of 8.8 percent in its 19 main European markets. Ford's market share gain was up 0.5 percentage points. Ford's share increased in 16 out 19 European markets in both October and year-to-date.

Ford said this was the tenth consecutive month of year-over-year monthly share gains and fifth successive month of year-over-year monthly volume increase.

Ford's Fiesta continues to be Europe's No.2 best-selling car.

"This is the strongest October we've had in Europe for 12 years, and it shows we must be doing the right thing in the eyes of our customers," said Ingvar Sviggum, Ford of Europe's Vice-President for Marketing, Sales and Service. "The key is having the right products at the right time for our customers, and this is why we're now the clear No.2 best-selling brand in the European auto industry."

Ford also said they've seen a dramatic increase in the quality of its European sales.

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