CBS Corporation (NYSE: CBS) announced today that it has acquired EcoMedia, LLC, an organization that brings together public institutions and municipalities with private industry advertisers and local media to generate funding for projects to improve the environment. Terms of the transaction are not being disclosed.
The announcement was made by Leslie Moonves, President and CEO of CBS Corporation. Moonves also announced that EcoMedia's CEO and Founder, Paul Polizzotto, will serve as President of EcoMedia, and continue to lead the new division, which will retain its name.
Since 2008, CBS and EcoMedia, working as partners, have engaged in a wide variety of environmental projects in CBS's local markets. And with this acquisition, CBS now incorporates EcoMedia's innovative model and offerings into all of its operating units, including television, online, radio, publishing and outdoor.
"We want to be a catalyst for getting actual bricks-and-mortar 'greening' projects done that will ...
This article: 1266 words
Date Published: May 13, 2010 10:33AM
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