Bally Technologies (BYI) Acquires Planar System's CoolSign Digital Signage Business
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Bally Technologies, Inc. (NYSE: BYI) today announced that it has acquired Planar Systems, Inc.'s CoolSign digital signage business for the gaming industry, including software, networked digital displays, and content services.
CoolSign is a strategic addition to Bally's Networked Floor of the Future technology systems. The acquisition extends Bally's technology offerings to include marketing and media communications to the player in the form of CoolSign networked or standalone digital displays, available in a multitude of sizes, that allow casinos to quickly and effectively communicate gaming and non-gaming messages to customers.
Bally Technologies, Inc. engages in the design, manufacture, distribution, and operation of gaming devices and computerized monitoring and accounting systems for gaming industry worldwide.
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