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Ford (F) Jan. U.S. Light-Vehicle Sales Rose 15%; Best January Since 2004

February 3, 2015 9:17 AM EST

Ford Motor Company (NYSE: F) posted a 15 percent sales increase in the U.S. in January, with sales of 178,351 vehicles. Retail sales of 128,666 vehicles marked a 13 percent increase, providing the best retail January results since 2004.

*** The Street was looking for growth of 12.8 percent for the month.

Retail passenger car sales were up 6 percent, utilities saw a 10 percent increase, and trucks gained 23 percent.

“Customer demand is strong for our newest vehicles, driving retail sales gains across our lineup in January,” said Erich Merkle, U.S. sales analyst. “Momentum is especially strong for our F-Series pickup, with the all-new F-150 the hottest product on our dealer lots in January.”

F-Series, America’s best-selling truck for the 38th straight year, posted sales gains of 17 percent in January, with 54,370 trucks sold last month. This was F-Series’ best January sales volume since 2004 – an all-time annual record sales year for F-Series.

Part of F-Series’ strength is the all-new F-150. It is the toughest, smartest, most capable F-150 ever, with best-in-class payload, towing and gasoline fuel economy and recently named 2015 North American Truck of the Year. It is averaging just 12 days on dealer lots. High-end Platinum and King Ranch F-150 are turning even faster, averaging just 9 and 10 days on dealer lots, respectively.

Transit Connect sales also increased 72 percent last month, for record January sales with 3,689 vehicles. Combined, Ford sales of Transit, E-Series, and Transit Connect totaled 13,377 vans, marking Ford’s best January sales results for vans since 2001.

Escape sales of 20,054 vehicles increased 3 percent last month versus a year ago, for the utility’s best-ever January. Explorer sales of 14,995 vehicles were up 28 percent, marking its best January sales since 2005.

Mustang sales more than doubled last month with sales of 8,694 vehicles. This represents a 124 percent increase versus last year and marks Mustang’s best January sales since 2007.

Lincoln sales increased 11 percent last month versus January 2014, with 6,619 vehicles sold, providing Lincoln with its best January results in five years. MKC continues to build Lincoln momentum, along with Navigator, which realized a 144 percent sales increase for the month.

FORD MOTOR COMPANY JANUARY 2015 U.S. SALES

January

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

SALES BY BRAND
Ford 171,732 148,671 15.5 171,732 148,671 15.5
Lincoln 6,619 5,973 10.8 6,619 5,973 10.8
Total Vehicles 178,351 154,644 15.3 178,351 154,644 15.3
SALES BY TYPE
Cars 56,961 48,651 17.1 56,961 48,651 17.1
Utilities 52,733 48,685 8.3 52,733 48,685 8.3
Trucks 68,657 57,308 19.8 68,657 57,308 19.8
Total Vehicles 178,351 154,644 15.3 178,351 154,644 15.3
FORD BRAND
Fiesta 3,454 4,162 -17.0 3,454 4,162 -17.0
Focus 18,478 12,003 53.9 18,478 12,003 53.9
C-MAX 1,160 1,418 -18.2 1,160 1,418 -18.2
Fusion 19,694 20,717 -4.9 19,694 20,717 -4.9
Taurus 2,328 3,033 -23.2 2,328 3,033 -23.2
Police Interceptor Sedan 678 680 -0.3 678 680 -0.3
Mustang 8,694 3,881 124.0 8,694 3,881 124.0
Ford Cars 54,486 45,894 18.7 54,486 45,894 18.7
Escape 20,054 19,459 3.1 20,054 19,459 3.1
Edge 7,581 9,411 -19.4 7,581 9,411 -19.4
Flex 1,458 1,650 -11.6 1,458 1,650 -11.6
Explorer 14,995 11,696 28.2 14,995 11,696 28.2
Police Interceptor Utility 2,041 1,114 83.2 2,041 1,114 83.2
Expedition 2,460 2,139 15.0 2,460 2,139 15.0
Ford Utilities 48,589 45,469 6.9 48,589 45,469 6.9
F-Series 54,370 46,536 16.8 54,370 46,536 16.8
E-Series 3,308 7,476 -55.8 3,308 7,476 -55.8
Transit 6,380 0 NA 6,380 0 NA
Transit Connect 3,689 2,146 71.9 3,689 2,146 71.9
Heavy Trucks 910 1,150 -20.9 910 1,150 -20.9
Ford Trucks 68,657 57,308 19.8 68,657 57,308 19.8
Ford Brand 171,732 148,671 15.5 171,732 148,671 15.5

January

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

LINCOLN BRAND
MKZ 1,830 2,122 -13.8 1,830 2,122 -13.8
MKS 645 635 1.6 645 635 1.6
Lincoln Cars 2,475 2,757 -10.2 2,475 2,757 -10.2
MKC 1,602 0 NA 1,602 0 NA
MKX 1,358 2,479 -45.2 1,358 2,479 -45.2
MKT 268 362 -26.0 268 362 -26.0
Navigator 916 375 144.3 916 375 144.3
Lincoln Utilities 4,144 3,216 28.9 4,144 3,216 28.9
Lincoln Brand 6,619 5,973 10.8 6,619 5,973 10.8


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