Don't Be 'Cruller': Krispy Kreme (KKD) Slumps Following Mixed Results; Peers on Watch

August 30, 2013 10:53 AM EDT
Krispy Kreme Doughnuts (NYSE: KKD) shares are lower Friday following a Q2 miss reported Thursday night.

While comparable-store sales improved 10 percent in the quarter, Krispy Kreme posted Q2 EPS of 14 cents, while the Street was looking for a report of 15 cents.

Peers that traders are watching today include Dunkin' Doughnuts (Nasdaq: DNKN) and, to some extent, Tim Hortons (NYSE: THI), Einstein Noah (Nasdaq: BAGL), and Panera Bread (Nasdaq: PNRA). The latter two focus more on sandwiches, wraps, and other items beyond doughnuts, which might not provide for a direct comparison.

CEO Jim Morgan was on CNBC this morning and commented that, while pressure to innovate is rising, he sees Krispy Kreme still being able to compete on a high level without too many changes. In addition, Morgan thinks that the company is a great, little indulgence for most, which isn't skewed too much whether times are good or bad.

Shares of Krispy Kreme are down 14 percent. The stock was near a 52-week high heading into results, so a little profit taking might be going on here as well.

Serious News for Serious Traders! Try Premium Free!

You May Also Be Interested In

Related Categories

Management Comments, Trader Talk

Related Entities



Krispey Kreme
Chuck on 2013-11-04 03:34:03
Mark as Spam | Reply to this comment

I find their donuts too sweet for my taste.

Add Your Comment