Yahoo! (YHOO) Names Rich Cusick as President Entertainment, Women's Lifestyles; Two Other Execs Appointed
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Yahoo! (Nasdaq: YHOO), announced three new executive hires to help expand and lead its global media business and consumer marketing efforts. With more than 20 years of digital media experience, Rich Cusick joins the company as vice president of Entertainment and Women’s Lifestyles. Cusick will drive the vision and lead execution globally for Yahoo! Shine, Health, and Entertainment properties (omg!, Movies, TV and Music). John Buchanan, formerly vice president of global marketing at Electronic Arts, will lead the consumer marketing team across the globe. To further build the business in Canada, Latin America and for the U.S. Hispanic market, Scott Bushman returns to Yahoo! to lead those efforts for the Media Network.
Rich Cusick most recently served as Interim GM of Chemistry.com (a division of Match.com), GM of Swirl by Daily Candy, and SVP of Digital Media at Gemstar TV Guide.
John Buchanan brings his extensive background in senior marketing, sales and executive management to Yahoo!. Most recently John was the Vice President, Worldwide Marketing at Electronic Arts (EA), where he led the marketing team responsible for marketing, advertising, strategic planning, consumer insights, partnerships, communications for the Maxis business division.
Scott Bushman has a strong executive background with more than fifteen years experience in digital media, including four years with Yahoo! (2004-2008). Most recently, Scott was senior vice president of digital at Wasserman Media Group.
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Rich Cusick most recently served as Interim GM of Chemistry.com (a division of Match.com), GM of Swirl by Daily Candy, and SVP of Digital Media at Gemstar TV Guide.
John Buchanan brings his extensive background in senior marketing, sales and executive management to Yahoo!. Most recently John was the Vice President, Worldwide Marketing at Electronic Arts (EA), where he led the marketing team responsible for marketing, advertising, strategic planning, consumer insights, partnerships, communications for the Maxis business division.
Scott Bushman has a strong executive background with more than fifteen years experience in digital media, including four years with Yahoo! (2004-2008). Most recently, Scott was senior vice president of digital at Wasserman Media Group.
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