Orange 21 Inc. (ORNG) Announces Executive Manangement Changes
Orange 21 Inc. (Nasdaq: ORNG) announced a series of changes in management and its Board of Directors.
Barry Buchholtz, current Chief Executive Officer, will leave his current position in order to focus his efforts on Orange 21's European operations, including the Company's manufacturing division, LEM, and its European sales operations, effective immediately.
Mark Simo, the Company's Chairman of the Board and one of the Company's founders, has been named Chief Executive Officer. He will oversee strategy to improve operations, as well as to drive the brand and pursue new growth strategies for the core Spy Optic business. In connection with this appointment, Mr. Simo is stepping down as Chief Executive Officer of No Fear, Inc.
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