LeapFrog (LF) Taps Industry Vet Greg Ahearn as Marketing Chief

June 18, 2012 9:05 AM EDT
LeapFrog Enterprises, Inc. (NYSE: LF), announced that Greg Ahearn has joined the company as chief marketing officer, effective immediately. I n this role, Ahearn is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations. He reports directly to LeapFrog CEO John Barbour.

Prior to joining LeapFrog, Ahearn was the chief marketing officer for Toys"R"Us, Inc. He was responsible for all aspects of marketing, advertising and promotions, including strategy, media analysis, brand positioning and creative services, for the Toys"R"Us, Babies"R"Us and FAO Schwarz brands in the United States. Before Toys"R"Us, Ahearn was vice president of marketing for Hasbro Inc.'s (NYSE: HAS) OddzOn toy division where he oversaw the development and marketing for brands such as Koosh collectibles, sport and bubbles, Vortex high performance toy sports and Rubik's puzzles and games. He also held several brand management positions at Mattel Inc. (Nasdaq: MAT).

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