Lands' End Canvas(TM): A New Chapter in a Storied Brand

November 11, 2009 9:30 AM EST

DODGEVILLE, Wis., Nov. 11 /PRNewswire/ -- Today marks the beginning of a new chapter in the Lands' End story. The company, known for its rich sailing heritage, is chartering new territory and has created a modern destination called Lands' End Canvas(TM). The new collection is an expansive line of effortless, versatile clothing for men and women that reinterprets Lands' End's authentic American style and combines it with modern, lived-in sensibility and fit. Lands' End Canvas will be available beginning today exclusively at landsendcanvas.com or by calling 1-877-877-1963. Later this month, the collection will debut in store at the Lands' End Canvas shop in Madison, WI, and the Lands' End Shop at Sears in Paramus, NJ.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091111/CG09099)

(Logo: http://www.newscom.com/cgi-bin/prnh/20071029/AQM053LOGO)

"Lands' End Canvas is truly a new moment for the company. We have created a new modern destination for men and women. Lands' End Canvas is rooted in the brand's heritage of offering authentic apparel with relevant style at a real value," said Lisa Fitzgerald, executive vice president, Lands' End merchandising, creative and design.

Relevant Style

The Lands' End Canvas collection features timeless casual apparel, swimwear, outerwear, shoes and accessories for both women and men that are relevant to a modern lifestyle. Lands' End designers took great pride in redefining the brand's heritage pieces with new fits and fabrications while also introducing new items that are certain to become go-to favorites. Found throughout the line are premium fabrications with soft, great washes in styles that make getting dressed in the morning effortless.

Modern Fit

"We're inviting a new generation of customers to experience the Lands' End Canvas fit and create their own look with clothing that offers possibilities. It's less about an age than an attitude - and a way of dressing - that is approachable, lived-in and above all, real," said Fitzgerald. Lands' End Canvas is shaped with a modern sensibility including styles that fit closer to the body with clean lines and carefully designed proportions. New sizing for women ranges from 0 to 14 in tops and 26- to 32-inch waists with 32-inch inseams in pants. Men's sizes range from small to extra large in shirts and 29- to 38-inch waists with inseams ranging from 30 to 34 inches in pants.

Real Value

Lands' End Canvas offers premium quality and style at legendary Lands' End value. Key items for women such as the Stretch Denim Slim Leg Jean for $49.50 and the Boyfriend Scoopneck Tee for $19.50; for men, the Heritage Chambray Workshirt for $32.50 and Heritage Tee for $14.50; are just a few examples.

Lands' End Canvas; Guaranteed. Period.®

The Lands' End Canvas collection, like all Lands' End merchandise, is based on the same rooted traditions of offering excellent quality, value and service along with the Lands' End guarantee. Any item associated with the Lands' End name is Guaranteed. Period. It reads: "If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price."

About Lands' End

Lands' End® is one of the world's largest retailers of clothing for the family. In addition, Lands' End offers an innovative collection of fine quality goods for the home. Lands' End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands' End Shop at Sears. Lands' End Canvas(TM), a new collection of lifestyle apparel for men and women can be found at www.landsendcanvas.com or by calling 1-877-877-1963. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®

URL: http://www.landsendcanvas.com

SOURCE Lands' End

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