Crocs (CROX) Appoints New Marketing Chief

April 3, 2013 4:16 PM EDT
Crocs, Inc. (NASDAQ: CROX) has named Andy Sackmann as chief marketing officer. Sackmann will be responsible for leading all aspects of Crocs’ marketing including the company’s brand, advertising, consumer promotions, and online communications campaigns.

Sackmann joined Crocs as vice president of marketing in June 2011. In that role, Sackmann also spearheaded the global e-commerce team that supported regional business generating an excess of $100M in revenue across 22 international e-commerce sites. He led the creation of an internal analytics team and standardized data methodology to drive results based changes throughout the e-commerce business. In the traditional marketing space, he worked closely with the regional and corporate marketing teams to connect, define and extend the Crocs brand vision and position to consumers around the globe.

Prior to joining Crocs, Sackmann served as account director at Crispin Porter & Bogusky (CP+B). While at CP+B, Sackmann established himself as a top digital strategist through digital planning and development for global campaigns, as well as digital strategy for Best Buy and American Express.

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