Chiquita Brands (CQB) Promotes CFO Brian Kocher to COO
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Chiquita Brands International, Inc. (NYSE: CQB) announced that Brian W. Kocher, the Company's Chief Financial Officer, has been named to the newly created position of Chief Operating Officer (COO). Kocher will remain in his position as Chief Financial Officer (CFO) until his replacement is named. The Company has initiated a CFO search.
In alignment with the Company's new strategic direction, it is consolidating global sales, business unit and food safety capabilities into a single organization, to be led by Kocher, focused on increasing cash flow in core businesses and driving value via customer relationships. Chiquita's commercial operations will be organized around two core business units: Bananas globally and Salads & Healthy Snacks in North America. The decision comes with the goal of reestablishing and reenergizing Chiquita bananas and Fresh Express salads as the simple core of the Company's focus, which ultimately will create increased value for consumers, customers and shareholders.
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In alignment with the Company's new strategic direction, it is consolidating global sales, business unit and food safety capabilities into a single organization, to be led by Kocher, focused on increasing cash flow in core businesses and driving value via customer relationships. Chiquita's commercial operations will be organized around two core business units: Bananas globally and Salads & Healthy Snacks in North America. The decision comes with the goal of reestablishing and reenergizing Chiquita bananas and Fresh Express salads as the simple core of the Company's focus, which ultimately will create increased value for consumers, customers and shareholders.
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