Blue Nile (NILE) Names Julie Yoakum as Merchandising Chief

June 11, 2012 5:42 PM EDT
Blue Nile (Nasdaq: NILE), announced that Julie Yoakum will join the company as Chief Merchandising Officer effective June 25, 2012. Yoakum will report to Blue Nile President and Chief Executive Officer Harvey Kanter. She will lead the Company's merchandising strategy, including trend identification, product design, sourcing, and inventory planning and management.

Yoakum combines more than 20 years of experience in merchandising and product design and development with strong creative, leadership, and business skills. She started her career at Eddie Bauer, where she spent nearly 18 years rising through the merchandising ranks in progressively increasing roles and becoming the Executive Vice President of Merchandising, Product Development, and Sourcing. In that role, Yoakum oversaw a team of 300 and was responsible for a $1.0 billion business leading product strategy that underscored Eddie Bauer's brand proposition across more than 500 retail stores, as well as the company's catalog, online, apparel, and outlet businesses.

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