Alaska Airlines (ALK) Announces Realignment of its Marketing, Sales and Online Commerce Groups
Alaska Airlines (NYSE: ALK) announced a realignment of its marketing, sales and online commerce groups.
Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier's overall marketing strategy as he oversees marketing communications, sales, reservations, food and beverage, customer care, the Mileage Plan frequent flier program and Board Rooms. Sprague will also retain responsibility for Alaska Air Cargo, a division he has led for the past two years.
Steve Jarvis, formerly Alaska's vice president of marketing, sales and customer experience, will assume the new role of vice president of customer innovation and alaskaair.com. In this position, Jarvis will oversee the airline's Web site and efforts across the company to continue developing customer-facing technology, such as online and mobile phone applications.
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