Nike's Sweet New Running Shoe: LunarGlide+
Recently, Nike (NYSE: NKE) unveiled a new running shoe in time for the 2009 Boston Marathon. The Nike LunarGlide+ is touted as the answer to common runner complaints.
The shoe is a lightweight running shoe designed with an innovative mid-sole architecture called Dynamic Support, which adapts to a runner's gait with each step, providing superior cushioning and as-needed stability. You get both cushioning and stability from this shoe. The price point is set at around $100. It will have it's global launch in July of this year and the U.S. launch in August. It is being introduced in three colorways: black, grey and white. The shoes are also conscious of the different needs of male and female runners being gender specific in areas of adjustability and support. The women's shoe includes more soft foam under the heel than the men's model and Dynamic Fit Technology, a stretchy material, adjacent to the big toe, which expands to accommodate varying widths since women tend to have broader forefeet.
"Runners traditionally had to choose between stability or cushioning shoes based on their style," said Leslie Lane, Global Vice President and General Manager for Nike Running. "Now, consumers can choose a single running shoe that will respond to all of their needs, even adjusting on the fly during a run."
According to Phil McCartney, Global Director of Running Product, nearly seventy percent of global specialty accounts had already bought the product.
LunarGlide+ is going to be hot! It is already being hyped. The colors are nice, the price is good and the technology is long anticipated and much need.
The shoe is a lightweight running shoe designed with an innovative mid-sole architecture called Dynamic Support, which adapts to a runner's gait with each step, providing superior cushioning and as-needed stability. You get both cushioning and stability from this shoe. The price point is set at around $100. It will have it's global launch in July of this year and the U.S. launch in August. It is being introduced in three colorways: black, grey and white. The shoes are also conscious of the different needs of male and female runners being gender specific in areas of adjustability and support. The women's shoe includes more soft foam under the heel than the men's model and Dynamic Fit Technology, a stretchy material, adjacent to the big toe, which expands to accommodate varying widths since women tend to have broader forefeet.
"Runners traditionally had to choose between stability or cushioning shoes based on their style," said Leslie Lane, Global Vice President and General Manager for Nike Running. "Now, consumers can choose a single running shoe that will respond to all of their needs, even adjusting on the fly during a run."
According to Phil McCartney, Global Director of Running Product, nearly seventy percent of global specialty accounts had already bought the product.
LunarGlide+ is going to be hot! It is already being hyped. The colors are nice, the price is good and the technology is long anticipated and much need.
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