priceline.com (PLCN) Stock Sees Life as Shatner Revived as 'Priceline Negotiator'
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Shares of priceline.com (Nasdaq: PCLN) are reacting positively to news William Shatner will be back as the 'Priceline Negotiator' after killing him off in January.
In a recent survey of priceline.com customers, the company found that 94% said they missed The Negotiator and would like to see him again.
In addition to reviving Shatner, investors hope the company can revive the stock price which is down 16 percent since reporting weak second quarter results on August 7.
Shares of PCLN are up 1.6 percent today to $573.47.
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In a recent survey of priceline.com customers, the company found that 94% said they missed The Negotiator and would like to see him again.
In addition to reviving Shatner, investors hope the company can revive the stock price which is down 16 percent since reporting weak second quarter results on August 7.
Shares of PCLN are up 1.6 percent today to $573.47.
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*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
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