Zynga (ZNGA) and Casino Giants Should Partner-Up in Poker (MGM) (WYNN) (LVS)

March 2, 2012 9:29 AM EST Send to a Friend
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The two-for-one shot never looked sweeter.

Little known fact: Zynga's (Nasdaq: ZNGA) very first game was virtual poker. Largely known fact: Casinos want to legalize Internet gambling in the U.S.

Now that the facts are out, here's the breakdown and solution: casinos should be able to achieve legal gambling in the U.S. sometime soon. With many of the big names like Las Vegas Sands (NYSE: LVS), MGM Resorts (NYSE: MGM), and Wynn Resorts (Nasdaq: WYNN) drawing a substantial portion of their revenue stream from outside the States, it would be in the U.S.'s best interest to make Internet gambling viable.

Casinos could very easily utilize Zynga's poker platform. The system has been through the wringer and probably runs as smooth as glass right now. Integration of safety and conversion to a proper payment/transaction system will be a snap, if there isn't one installed already.

Casino operators might also get access to 845 million Facebook (FB) users.

Zynga might actually be more than open to talks as well. The company recently alluded to wanting more users to visit its own website in lieu of playing games from within Facebook.

Though this article is just a brief idea, think about the potential for both (or all if more than one casino opts in). Zynga could license the site out to the casinos which would be a win for Zynga, and casinos would be able to have a reliable platform from a known name, and immediate Facebook presence. Boom!

Shares of Zynga are 3.6 percent higher Friday. Sands, MGM, and Wynn are all indicated higher as well.


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