Younger Crowd Thinks Microsoft (MSFT) Has Gotten 'Cooler' (FB) (AAPL) (GOOG)
Tweet Send to a FriendGet Alerts MSFT Hot Sheet
Price: $34.13 -0.06%
Overall Analyst Rating:
NEUTRAL (= Flat)
Dividend Yield: 2.7%
Revenue Growth %: +17.7%
Overall Analyst Rating:
NEUTRAL (= Flat)
Dividend Yield: 2.7%
Revenue Growth %: +17.7%
Trade MSFT Now!
But, does cool = profits?
According to a recent Reuters/Ipsos poll, about half of 853 respondents between ages of 18 and 19 thought Microsoft (Nasdaq: MSFT) was a "cooler" brand than it was a year or so ago. That compares with just 42 percent for Facebook (Nasdaq: FB), and 47 percent for Twitter.
Of course, 60 percent said Apple was cooler, while 70 percent gave Google (Nasdaq: GOOG) Android kudos.
For Microsoft, the jump is significant. Having been criticized for not making new, innovative products, or embracing social media as much as it should, has come a long way with the introduction of the Kinect and new Windows 8 platform. Users of Windows 8 liked how the operating system was "less rigid" than Apple's (Nasdaq: AAPL) structure, particularly with the Windows Phone 8 platform.
Some estimates have about 900,000 Surface tablets being sold in Q412, versus the 23 million iPads sold by Apple. Microsoft's smartphone market share still stands at about 3 percent, versus 70 percent and 21 percent for Android and Apple's iOS, respectively.
While being cool is important for locking down the next generation of users (and consumers), Microsoft will still need to put its nose to the grindstone if it hopes to gain a following similar to its "hip" peers.
Shares are down about 0.8 percent Thursday morning.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
According to a recent Reuters/Ipsos poll, about half of 853 respondents between ages of 18 and 19 thought Microsoft (Nasdaq: MSFT) was a "cooler" brand than it was a year or so ago. That compares with just 42 percent for Facebook (Nasdaq: FB), and 47 percent for Twitter.
Of course, 60 percent said Apple was cooler, while 70 percent gave Google (Nasdaq: GOOG) Android kudos.
For Microsoft, the jump is significant. Having been criticized for not making new, innovative products, or embracing social media as much as it should, has come a long way with the introduction of the Kinect and new Windows 8 platform. Users of Windows 8 liked how the operating system was "less rigid" than Apple's (Nasdaq: AAPL) structure, particularly with the Windows Phone 8 platform.
Some estimates have about 900,000 Surface tablets being sold in Q412, versus the 23 million iPads sold by Apple. Microsoft's smartphone market share still stands at about 3 percent, versus 70 percent and 21 percent for Android and Apple's iOS, respectively.
While being cool is important for locking down the next generation of users (and consumers), Microsoft will still need to put its nose to the grindstone if it hopes to gain a following similar to its "hip" peers.
Shares are down about 0.8 percent Thursday morning.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
You May Also Be Interested In
- Microsoft (MSFT) wins case brought by Google's (GOOG) Motorola unit over Xbox - Bloomberg
- UPDATE: Crash in American Electric Power (AEP) & NextEra Energy (NEE) Adds to Jitters
- Streetinsider.com's Hot Lunchtime Reads 05/22: (MNKD) (SNE) (P) (MSFT) (SPLS)
Create E-mail Alert Related Categories
Insiders' BlogRelated Entities
Twitter
Login with Facebook
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
