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Yahoo! (YHOO) Debuts New Logo

September 5, 2013 6:44 AM EDT
Yahoo! (Nasdaq: YHOO) has decided on its new logo, which looks to be in all caps and still sports the iconic exclamation point.



On its official Tumblr blog, Yahoo! said: We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.

For a more exhaustive description of the process behind designing the new logo, check out Marissa Mayer's Tumblr page, which details what went into each element of the logo.

We have a design idea for Mayer & Co. that would have certainly drawn more attention to Yahoo!'s website and cost them way less time. This:



Yahoo! is indicated slightly lower into the open Thursday.


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