Yahoo! (YHOO) Actively Studying Development of Mobile News Reader - CEO Mayer

Yahoo! (Nasdaq: YHOO) CEO Marissa Mayer spoke at Advertising Week in New York City today after announcing BrightRoll and Yahoo Gemini earlier.

In part, Mayer said:

-- Yahoo!'s mobile audience is about 600 million users
-- The company is actively studying developing a mobile news reader
-- There is "tremendous" demand from advertisers for mobile content
-- NFL content will be placed across Yahoo!'s homepage and other platforms
-- Ad blockers will lead to more native advertising, which the company believes is the best way to monetize mobile content.

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