Weight Watcher (WTW) Falls on Reports Jessica Simpson is Pregnant Again

November 28, 2012 12:21 PM EST
Shares of Weight Watcher (NYSE: WTW) are down 4% Wednesday on volume that is already double the norm. Traders are citing reports that company spokeswoman Jessica Simpson is pregnant again as the reason behind the move.

@firstadopter tweets:
Big bull story on $WTW was Jessica Simpson. Now that she's pregnant, oops. Stock selling off today on pregnancy news

"It definitely wasn't planned. But yes, Jessica is pregnant again," a source told U.S Weekly. The news comes just seven months after her first child, Maxwell Drew Johnson. She shed a great deal of weight using Weight Watcher after the pregnancy.

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