Upcoming iPhone, Improved Customer Satisfaction Bode Well for Sprint (S) - Cramer

August 30, 2012 11:44 AM EDT Send to a Friend
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Sprint (NYSE: S) is higher on the session amid a recent conversation between CEO Dan Hesse and stock selecting sensation Jim Cramer.

Sprint's Hesse notes that his Company's turnaround is attributable largely to focus on improving customer service. Hesse notes how Sprint went from last to first in customer service rankings amongst its peers over the past four years.

Other key points of Sprint regaining firm footing including turning its two networks into one, investing in 4G LTE expansion, and, of course, Apple's (Nasdaq: AAPL) iPhone.

One compettive advantage Hess pointed out that Sprint had was its high-quality push-to-talk feature. Though Sprint was later in rolling out a 4G network, Hesse said the delay allowed Sprint to retain 64 percent of customers who were on its older Nextel network.

On the iPhone, Hesse said the device has improved customer satisfaction at Sprint while 40 percent of Sprint's iPhone users are new to the company.

Shares of Sprint are up 1.1 percent Thursday, after starting off in negative territory. Though Sprint has peaked at just over $6 per share the last 3.5 years, there's the potential of it moving back above $10 if its rebound continues to pan out. Cramer remains bullish on the stock.


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