Top App Developer Says Microsoft's (MSFT) Windows Phone Marketplace 'Hasn't Proven Itself Viable'
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NEUTRAL (= Flat)
Dividend Yield: 2.7%
EPS Growth %: +20.0%
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Microsoft (Nasdaq: MSFT) is dealt yet another, albeit smaller, blow to its Windows Phone (WP).
Top Twitter client Birdsong announced it would pull its app from the Windows Phone Marketplace today.
Birdsong noted that it started WP development two years ago and at "it’s height it was the top ranked paid for Twitter client in 91% of territories, and the #1 paid for social app in 51% of all territories."
The company noted that the change in Twitter's API renders the app unusable. Now, most companies would say "shucks" and just change the app up a bit to meet standards, but Birdsong also said that, "Windows Phone Marketplace has not proven itself, for us at least, to be a financially viable proposition at this moment in time." Cost to develop doesn't outweigh revenue generation.
Again, this is a smaller outfit, but given the massive appeal of Twitter, it might be a signal of broader issues.
Microsoft is off 1.3 percent Thursday.
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Top Twitter client Birdsong announced it would pull its app from the Windows Phone Marketplace today.
Birdsong noted that it started WP development two years ago and at "it’s height it was the top ranked paid for Twitter client in 91% of territories, and the #1 paid for social app in 51% of all territories."
The company noted that the change in Twitter's API renders the app unusable. Now, most companies would say "shucks" and just change the app up a bit to meet standards, but Birdsong also said that, "Windows Phone Marketplace has not proven itself, for us at least, to be a financially viable proposition at this moment in time." Cost to develop doesn't outweigh revenue generation.
Again, this is a smaller outfit, but given the massive appeal of Twitter, it might be a signal of broader issues.
Microsoft is off 1.3 percent Thursday.
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Never Heard of Birdsong but I use Rowi, TweetPro
PoohGQ on Jan 10, 2013 08:52 PMMark as Spam | Reply to this comment
How does this signal a blow for Microsoft? The only Twitter clients that are known on Windows Phone are TweetPro and, Rowi! I believe whomever wrote tis article surely doesn't use a Windows Phone.