The DemandTec TradePoint Network(TM) Enables Award-Winning Customer Management for Kraft Foods

November 3, 2009 12:01 AM EST

SAN CARLOS, Calif., Nov. 3 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Kraft Foods has won the Consumer Goods Technology (CGT) magazine Customer Management Award for 2009 as a result of customer value delivered with DemandTec's Deal Management software service. The CGT Customer Management Award recognizes the consumer goods firm that is best leveraging a technology solution to manage customer relationships, trade promotion, marketing and/or consumer insights.

Kraft Foods was selected for the Customer Management Award based on an ongoing collaborative working relationship with a large grocery retailer. Kraft Foods has seen business benefits through an online trade promotion management program powered by DemandTec's Deal Management software service on the DemandTec TradePoint Network(TM).

"Kraft Foods is delighted to receive the Customer Management Award from CGT for 2009," said Chuck Eckman, Customer Vice President Safeway Team at Kraft Foods. "Kraft Foods views this award as a confirmation of our commitment to simplify our approach and the importance we place on reacting faster to market place changes. At the same time, we're leveraging synergies in collaborating closely with our retail customers to help them achieve their category performance and customer loyalty objectives."

"By leveraging the DemandTec TradePoint Network(TM), Kraft Foods has gained efficiencies in the promotion deal management process, increasing the visibility of and access to critical information. Kraft Foods is also leveraging the strategic capabilities of DemandTec's Trade Planning & Optimization software service to enhance promotion effectiveness and foster improved collaboration with their retail customers," said Marc Dietz, Vice President Marketing at DemandTec.

Winners of the Customer Management Award are determined by members of peer companies like Heinz, Procter & Gamble, Alberto-Culver, Energizer, Sara Lee and Johnson & Johnson. The award was presented to Kraft Foods at a ceremony at the annual Consumer Goods Business & Technology Leadership Conference in Orlando, Fla. on October 21. In addition, Kraft Foods will be featured in the December 2009 issue of CGT.

"Kraft Foods is a clear leader in customer management as evidenced by their successful collaborative relationship with key retailer customers," said Alliston Ackerman, Editor, CGT.

About Consumer Goods Technology

CGT (Consumer Goods Technology) magazine is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online, and face-to-face, CGT reaches an audience of more than 54,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit http://www.consumergoods.com.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.5 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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