Starbucks (SBUX) Unveils New Food Initiatives: New Bakery Case, Providing Lighter Options

June 30, 2009 8:05 AM EDT

Starbucks Coffee Company (Nasdaq: SBUX) delivers a new, delicious approach to food today. Looking to improve the taste of its food and focus on real, wholesome ingredients, Starbucks simplified many of its recipes and baked in authentic, high-quality ingredients like whole grains, Oregon blueberries and Michigan cherries.

Bringing the same passion Starbucks has in serving customers some of the best coffee in the world, the company went back to the kitchen and started from scratch. Starbucks baked and tasted hundreds of recipes to make its food more as nature intended, cutting out all artificial flavors, dyes and High-fructose corn syrup, as well as artificial preservatives wherever possible.

Some of the new items that will be included in the new bakery case at Starbucks include:

• Blueberry Oat Bar - An oat crust filled with two types of organic blueberries and topped with buttery streusel makes for a wholesome treat
  
• Banana Walnut Bread - The new Banana Walnut Bread is nearly 30 percent real banana
  
• Marshmallow Dream Bar - Starbucks searched for recipes just like the homemade favorites you adore, and at only 210 calories the revamped Marshmallow Dream Bar is a sensible indulgence.

Starbucks will also offer additional nutritious options, like a Farmer's Market Salad with all-natural dressing, and a new flavor of its popular line of Vivanno(TM) Smoothies.

• Strawberry Banana Vivanno(TM) Smoothie - Starbucks newest Vivanno(TM) Smoothie flavor is made from simple ingredients - pure strawberry puree, a whole banana, whey protein powder, 2% milk and ice - and under 300 calories
  
• Farmer's Market Salad - A perfect blend of rich blue cheese, crunchy almonds, tart dried cranberries and sweet apples piled on a bed of romaine lettuce with all-natural balsamic vinaigrette for 220 calories (300 calories with dressing).

The move to simpler recipes with real ingredients is just the next step in Starbucks ongoing commitment to providing healthier options for its customers. Creating a healthier Starbucks Experience has been a company priority for more than 20 years, with significant steps taken in the last two years, including:

• Saving customers 7 billion calories per year, equaling nearly 5 million pounds of fat by using 2% over whole milk as the standard in all beverages and setting nutrition "guardrails" for new products to be less than 500 calories
  
• Removing artificial trans fat in all food and beverages in North America
  
• Expanding the food and beverage portfolio to include a variety of options, including Fruit Cups, Yogurt Parfaits, Skinny Lattes, Vivanno(TM) Smoothies and Starbucks(R) Perfect Oatmeal.

Starbucks has made a long-term commitment to providing options for a healthier lifestyle. The company will continue to review its nutrition and food and beverage offerings to make it easier for customers to make better choices in Starbucks stores.

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