Sina Corp (SINA) Unleashes New In-Stream Ads onto Weibo Users

January 18, 2013 9:33 AM EST Send to a Friend
Looking to capitalize on its 400 million subscriber base, Sina Corp (Nasdaq: SINA) officially launched promoted feed ads for its Weibo platform.

Weibo Tuiguang was in testing last year ahead of the recent release.

The system puts a gray line in sponsored posts with notification that it is a sponsored post.

Despite a recent commitment to "mobile first," the platform has yet to make the mobile transition.

Shares are up 2.5 percent early Friday.


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