Sina (SINA), Alibaba Move for Further Payment Integration on Weibo

January 7, 2014 9:06 AM EST
Sina Corp (Nasdaq: SINA) shares are positive early on more news about China e-commerce giant Alibaba looking to further expand its partnership with Sina.

On Monday, Sina announced Weibo Payment for its Twitter-like microblogging service, Weibo. Today, Alibaba outlined how it planned to integrate with Weibo. Primarily, users will be able to longin with their Alipay accounts when accessing Weibo, which will allow for shopping without having to login to another service.

One exec with Sina Weibo commented that the move would be a potent combination, with users easily able to buy products discovered through their friends and share views on the product with followers after a purchase has been made.

Along with the Weibo platform, Sina and Alibaba are also working to integrate QR code systems to enhance online-to-offline shopping.

More on the integration can be read here.

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