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SeaWorld (SEAS) to Debut New Ad Campaign; Focuses on Leadership in Killer Whale Care

March 23, 2015 12:31 PM EDT

SeaWorld Entertainment (NYSE: SEAS) is debuting a new advertising campaign.

According to an emailed statement, SeaWorld's new initiative refutes allegations made by animal rights activists, while highlighting the company's leadership in killer whale care.

Shares of SeaWorld are up 0.5 percent Monday.



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