Retailers Higher as Black Friday Online Sales Expected to Be Strong (M) (WMT) (AMZN)

November 23, 2012 8:04 AM EST
Retailers are on the up-and-up as Black Friday sales kick off today.

Expectations are for a stronger crowd than last year, with more spending to boot. Wednesday, data tracker comScore (Nasdaq: SCOR) highlighted how online spending would rise 17 percent over last year. That compares with a 15 percent rise expected last year.

comScore also said online Black Friday sales rose 26 percent last year to $816 million, which may poise sales this year to be event better.

Moving higher on the session are Macy's (NYSE: M), JCPenney (NYSE: JCP), Norsdstrom (NYSE: JWN), Target (NYSE: TGT), Wal-mart (NYSE: WMT), and others, all of which have focused more on generating higher-margin online sales this year. (Nasdaq: AMZN) and eBay (Nasdaq: EBAY) are two venerable e-Commerce companies on watch as well.

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