Piper Jaffray Estimates Google (GOOG) Paid Clicks for May Up 16%
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Piper Jaffray sees Google's (Nasdaq: GOOG) U.S. O&O paid clicks for May as up 16% on a year-over-year basis. The firm said it is modeling Google's U.S. paid clicks to be flat for the June quarter, sequentially, and its U.S. revenue per click to be up 4% from last quarter. Piper said the bottom line is that Google's U.S. O&O revenue for the June quarter is tracking in-line to slightly above its estimates.
The firm maintains its Buy rating and $819 price target on shares of Google.
The firm said it had to create estimates for this quarter as comScore (Nasdaq: SCOR) will no longer provide paid click data, as announced on June 25th. According to comScore, the market was putting too much weight on its estimates, specifically Google's, which caused a negative impact on the company.
Google, Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers.
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