Pandora Media (P) Remains Pressured as Sentiment Fades (GOOG) (AAPL)
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Pandora Media (NYSE: P) is lower Tuesday as continued negative sentiment hits the stock.
Last week, Google (Nasdaq: GOOG) announced that it acquired Songza media, though terms of the deal weren't made public. The biggest draw for Songza is curation. For example, if you're about to workout, you can select that and the platform will play songs to energize you. You can also have songs stream that are work-focused, a benefit if you're allowed to wear headphones at your job.
Pandora and other streaming music stations generally create lists by artist, genre, or song.
One other recent article pointed out that Pandora's costs could rise moving forward. The company recently hiked the price of its Pandora One premium service by $1 to $4.99 per month. Content acquisition costs was recently at 56 percent of revs in Q1 and its expected that royalties paid to artists will rise 9 percent in 2015.
There's also Apple's (Nasdaq: AAPL) iTunes radio. Apple has a lot of iTunes users, to put it mildly. Should the company make a more wholehearted effort, more listeners might switch away from Pandora. Other competition includes iHeartRadio, Amazon's (Nasdaq: AMZN) new Prime Music service, and Spotify, among many others.
Shares of Pandora are down over 6 percent in afternoon trading.
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