One in 25 Americans Aren't Sure if They Have A Facebook Account -CNBC

May 15, 2012 8:08 AM EDT
In probably the best report of the day, CNBC successfully highlighted America.

With the upcoming Facebook (Nasdaq: FB) IPO expected to happen Friday, CNBC went "out of their comfort zone" to cover as much of the event as possible. One of these attempts was a phone survey evaluating thoughts on Facebook as a company, investment, and whether leadership is good.

The following are a few choice results from 13 questions asked by the network to 1,004 people:
  • Google (Nasdaq: GOOG), Apple (Nasdaq: AAPL), and Microsoft (Nasdaq: MSFT) were all viewed as "favorable" by 71 percent of respondents when asked what their opinion was. Facebook got just 51 percent.

  • 11 percent of respondents didn't know/care who Mark Zuckerberg was, which gives a good indication of how the rest of the survey will pan out...

  • 51 percent of respondents answered positively to the vague question of whether Facebook would be a good "investment."

  • 58 percent said they were either confident or "somewhat confident" that Zucks will be able to lead Facebook. Curiously, 22 percent didn't know whether Zucks was fit to lead rather than 20 percent saying they weren't confident in his ability.

  • 4 percent of people didn't know whether they had their own Facebook page.

  • 73 percent of seniors don't have a Facebook page. No surprise there.

  • Despite the positive responses above, 59 percent said they don't trust Facebook to keep their personal information.

  • 21 percent of people said they don't use it because of "computer issues."

  • 54 percent of people aren't confident in purchasing goods through Facebook. This is a warning shot, (Nasdaq: AMZN).

  • The "Is it 1999?" metric of the survey: "Even among the site’s most frequent users — those who use it multiple times a day —half say they would not feel safe making purchases through the site."

  • 3 percent of people weren't sure if they've seen "The Social Network."
Admittedly, the survey did have a fudge factor of 3.9 percent, which may make several, if not all, results seem completely different if altered.

How do users not know if they have a Facebook profile? The first question CNBC should have asked is "Do you know what Facebook is?" If this author was asked "What is a duvet cover?" and responded "no," would further questions about duvet covers really be necessary?

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