Nokia's (NOK) Latest Smartphone May Shake-Up Rivals' WP8 Strategy

December 7, 2012 9:21 AM EST
Nokia (NYSE: NOK) may start controlling the low- to middle-range smartphone market following the launch of its latest device.

According to Digitimes, Nokia's launch of the Lumia 620 smartphones, which is based on Microsoft's Windows Phone 8 operating system, may add pressure for HTC, ZTE Corp and Huawei to come out with lower-priced alternatives and may affect overall pricing trends for the segment.

Nokia's Lumia 620 will price at $250 unlocked, about half the cost of its closest rivals.

Nokia recently announced a new deal with China Mobile (NYSE CHL) for its Lumia 920T handset, while HTC has its 8X and 8S models running on China Mobile, China Telecom (NYSE: CHA), and China Unicom (NYSE: CHU).

Shares of Nokia are indicated higher Friday morning.

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