No More Stock Splits, Why (ISRG, GOOG, AAPL, CME, PTR, ICE, BIDU)?
Back in the dot-com days, Internet stocks would go up and then split, then go up again and split. It was basically a sign a passage. If your stock went up enough, you would split your stock, make headlines, and then gain more buyers, and a few months later, split again. Investors basically forgot the pie concept, that a split just cuts the same pie into more pieces.
However, it seems like times are changing. Google has never split its stock and is trading at $670. In fact, Google's current CEO Eric Schmidt just announced, yesterday, that Google has no plans to split the stock.
It is almost becoming a status symbol to not split your stock. Perhaps, these companies are trying to follow the iconic Warren Buffett's Berkshire Hathaway's (NYSE: BRK.A) trend of never splitting the stock.
I think other companies admire Google's price and are opting not to split their stock. Just look at how many high flier and high priced stocks we have trading today: Intuitive Surgical (Nasdaq: ISRG) is at $323, Apple (Nasdaq: AAPL) is trading at $183, PetroChina (NYSE: PTR) is at $247, IntercontinentalExchange (NYSE: ICE) is at $170, CME Group (NYSE: CME) is at $664, Baidu (Nasdaq: BIDU) $344.
Today's new status symbol is having a stock price that is higher than the average man's daily wage.
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