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Network-Delivery Revs Gain in 2010, But Consumers Flock to Blu-Ray - iSuppli

January 5, 2011 12:07 PM EST
According to iSuppli, Internet rentals and sales of video failed to meet the built-up hype expected for the segment in 2010.

The U.S. home video entertainment market saw revs of $18.5 billion in 2010, with network-delivered rentals and sales via the Internet and subscription TV systems amounting to $2.3 billion, or 12.2% of the total. Though a smaller portion than expected, the percentage is a 2.6 point increase from 9.6% in 2009, and represents the first time breaking the 10% milestone.

The growth, which was marginal at best, was hampered by a decline in overall home video entertainment spending for the year, which has declined from over $20 billion in 2006.

DVD sales declined by 15.6% for the year, which translates to a $1.5 billion decrease. DVD rentals also fell 12.4%, or $749 million. Many consumers have made the switch to Blu-ray, which showed in the numbers.

Blu-ray sales increased 21.9% overall, with retail sales seeing a 64.2% spike and Blu-ray rentals jumping 105.5%.

Companies to watch in 2011 as Blu-ray and video-on-demand continue to gain traction include, among others:
  • Netflix (Nasdaq: NFLX);

  • Amazon.com (Nasdaq: AMZN);

  • Hulu [owned partially by NBC Universal, of GE (NYSE: GE), Disney
    (NYSE: DIS), and News Corp. (Nasdaq: NWSA), among others];

  • Dish (Nasdaq: DISH); and

  • Comcast (Nasdaq: CMCSA).


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