Netflix (NFLX) Plays with Fire, Tests New Website Layout
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Oh no...Reed & Co. are at it again!
According to reports out Thursday, Netflix (Nasdaq: NFLX) is testing out a redesign of its Internet website to diverge "movies" and "TV" into two separate, but equal, tabs.
One photo from the LA Times showed the "TV" tab first, though the end result might have the "movies" tab first. Netflix is currently testing the new layout on a small number of subscribers.
Previously, the only segment option at the top of the site was a "Just for Kids" tab.
The Times said hovering over the "TV" or "movies" tab will bring up a drop-down menu with different categories.
In addition, there will be better subcategories. Want to view a horror flick but aren't sure whether its in a "supernatural movie" or "zombie movie" mood? Clicking on the "horror" tab under "movies" tab will allow results to be filtered further. (We'd personally go to the "romantic comedies" tab, seeking movies with no kissing!)
Should the new layout take hold, Netflix will rollout the design to its 23.4 million Internet streaming customers shortly thereafter.
Shares are 2.2 percent lower Thursday morning.
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According to reports out Thursday, Netflix (Nasdaq: NFLX) is testing out a redesign of its Internet website to diverge "movies" and "TV" into two separate, but equal, tabs.
One photo from the LA Times showed the "TV" tab first, though the end result might have the "movies" tab first. Netflix is currently testing the new layout on a small number of subscribers.
Previously, the only segment option at the top of the site was a "Just for Kids" tab.
The Times said hovering over the "TV" or "movies" tab will bring up a drop-down menu with different categories.
In addition, there will be better subcategories. Want to view a horror flick but aren't sure whether its in a "supernatural movie" or "zombie movie" mood? Clicking on the "horror" tab under "movies" tab will allow results to be filtered further. (We'd personally go to the "romantic comedies" tab, seeking movies with no kissing!)
Should the new layout take hold, Netflix will rollout the design to its 23.4 million Internet streaming customers shortly thereafter.
Shares are 2.2 percent lower Thursday morning.
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