Netflix (NFLX) Gains Another Content Partner as Competition Grows Fierce (CMCSA) (VZ)

January 7, 2013 9:34 AM EST
Netflix (Nasdaq: NFLX) could be set for some gains Monday following a new content deal announced earlier, though at least one rival has been playing defense lately.

Netflix announced a new content deal with Warner Bros. Television over several serialized dramas. It wasn't immediately clear how long the agreement would go for or what was paid in the agreement.

On Sunday, Netflix rival HBO inked a 10-year, exclusive deal with Universal Pictures. The agreement extends Universal and Focus Features films to appear on HBOs online, TV, an mobile platforms.

HBO is owned by Time Warner (NYSE: TWX) and Comcast (Nasdaq: CMCSA).

Last Monday, Netflix announced a significant deal with Disney (NYSE: DIS). The reception was mixed given the extended time frame before Netflix will be able to cash in on any theatrical releases, but a win is a win.

Others are also moving quickly to gain more content. (Nasdaq: AMZN) entered a new deal with A+E Networks to bring several reality shows to its Instant Video platform.

Verizon (NYSE: VZ) and Coinstar (Nasdaq: CSTR) are also in testing for Redbox Instant, which aims to become the biggest rival to Netflix. The platform is expected to launch within the quarter.

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