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Netflix (NFLX) Wants to Enter This 'Media Hungry' Market Next...

February 10, 2012 12:06 PM EST
NFLX Hot Sheet
Overall Analyst Rating:
    NEUTRAL (= Flat)

EPS Growth %: -107.2%
Netflix (Nasdaq: NFLX) is higher today following reports which have all but pegged the streaming content provider's next expansion target.

According to TheNextWeb, Netflix is aiming to enter the Russian market. Data comes from the very English-unfriendly online newspaper Vedomosti.ru.

In addition to Netflix, competitor Hulu is also mulling a deal in the region.

Currently, Netflix operates in Canada, the U.K., Ireland, and Latin America, with expansion plans for Spain expected to carry out in 2012. Hulu has gone as far as Japan, though speculation surrounding its next move has been quiet.

Interest from Hulu was piqued when Russia entered the World Trade Organization and also from recent comScore (Nasdaq: SCOR) data, which suggests Russian view more online video than Europeans.

Hulu is a joint venture between Comcast's NBC Universal (Nasdaq: CMCSA), News Corp's Fox Entertainment (Nasdaq: NWSA), Providence Equity Partners, and Disney-ABC (NYSE: DIS).

Shares of Netflix are fighting the market, up 0.3 percent on the overall down session.


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