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Netflix (NFLX) Quietly Brings Back DVD-Only Plan

February 17, 2012 10:05 AM EST
Netflix's (Nasdaq: NFLX) relationship with its DVD business is sketchier than a 40 year old with seasons 1 - 5 of "Barney the Dinosaur" on Blu-ray. There's more twists and turns than a Bavarian pretzel factory. Netflix to its DVD business is like watching Steve Buscemi in a title role...it is great at first but you just know its going to break down about half way through. There's more flip-flopping at Netflix than Shamu at a Sea World extravaganza.

According to its main website, Netflix is back to charging $8 per month for its DVD-only service. This time, there's no announcement about it (smart Reed!), simply a posting on the official Netflix blog.

The statement says, in part, "Starting today, our DVD and Blu-Ray loving audience can now easily sign up for a DVD only plan. Starting at just $7.99/month, you can enjoy around 100,000 titles on DVD.

We are also offering a 1 month free trial for eligible customers." No word on how to check if users are eligible. Maybe if you previously canceled your DVD-only account in a fit of rage... you're eligible.

Just remember, Netflix previously professed it was aiming to focus more attention on its streaming-only business because DVDs were dead. The company then reversed that story when customers complained.

Shares are down about 0.4 percent at the start of trade Friday.


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