Millions of New Faces Will Soon Be Up-Close and Personal with Zynga (ZNGA) (FB) (SYNC)

December 4, 2012 9:13 AM EST Send to a Friend
Zynga (Nasdaq: ZNGA) shares are ticking higher early Tuesday following a release earlier that it might be coming to a TV near you...maybe.

Earlier, the company released a news bit that it entered a partnership with Synacor, Inc. (Nasdaq: SYNC). In the deal, Zynga game currency would make it to high-speed Internet providers as well as certain pay-TV subs.

The release also said: "Players will be able to use in-game credits to enhance their game play and unlock additional options such as Power-Ups, energy and decorative items in their favorite Zynga games across multiple platforms including Facebook (Nasdaq: FB), Zynga.com, and Google+ (Nasdaq: GOOG)."

In total, 45 telecom, satellite, and cable operators will have access to Zynga's currency.

Synacor partners include the likes of Verizon Communications (NYSE: VZ), Charter Communications (Nasdaq: CHTR), CenturyLink (NYSE: CTL), and others. Total reach is about 24 million subs, according to data from the company.

So, you'll see Zynga popping up sometime next year if your ISP or cable operator is teaming-up with Synacor. Otherwise, it will be business as usual in your household.

Zynga is up 3 percent early.


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Insiders' Blog

Add Your Comment