Microsoft's (MSFT) Venerable Xbox 360 is Still Selling Like Crazy

July 13, 2012 8:11 AM EDT Send to a Friend
If you're wondering, yes, there are still folks without Microsoft's (Nasdaq: MSFT) Xbox 360 in their homes.

According to data out Friday, Microsoft sold 257,000 Xbox 360 units in June, putting U.S. market share at 47 percent, NPD says. The Xbox has commanded a 40 percent share of the U.S. market for at least the past 16 months, though Microsoft tacks an additional two months on to that number.

Total sales for Microsoft Xbox and its ecosystem were $272 million in June, leading to annual sales expectations of $3.2 billion for hardware, software, and media on the console.

TheNextWeb today also noted how overall video game store sales in June slipped 29 percent to $699.8 million, based on VentureBeat data. Though that might seem like a ton, Microsoft and others are acknowledging this.

Reports earlier in the year mulled Microsoft and Sony (NYSE: SNE) as looking to ditch physical discs for their next-generation consoles. Though those expectations were put to rest, it shouldn't be ruled out that discs will go the way of the dodo fairly soon.

Websites like Origin and Steam have been offering digital, network-based games for a while now. Even the recent release of Diablo III was available via digital download (though gamers also had the option of getting a physical copy in the future). Whether or not gamers feel entirely content with keeping their purchases on the cloud, or simply want to fill shelf space with game cases is debatable; you can't really show off your "virtual" collection as easily as pointing to a wall and saying "look!"

So, with the advent of the next-gen Xbox in 2013 sometime, it's good news for Microsoft investors that a seven-year-old system is still selling well. Remember the lack of lag between the Nintendo, Super Nintendo, Nintendo 64, Gamecube, and Wii? If you don't, here's a recap: 1983, 1990, 1996, 2001, and 2006. Between Xbox and Xbox 360 was a four-year lag. That means Microsoft's next console should last us well into retirement.

Shares are up about 0.5 percent in early trading.


Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here



You May Also Be Interested In


Related Categories

Corporate News, Insiders' Blog

Add Your Comment