Microsoft's (MSFT) Bing Hits U.S. Search Share Record... in Declining Market

July 12, 2012 8:38 AM EDT Send to a Friend
If you can say one thing about Microsoft's (Nasdaq: MSFT) Bing search engine, it's definitely making a bigger impact in overall market share.

(Having to Google (Nasdaq: GOOG) the results of this piece, we almost feel dirty saying that.)

Data from comScore released late Wednesday had Bing gaining 0.2 points of U.S. explicit core search gains to a total share of 15.6 percent. That is the largest piece of the pie Microsoft has had since Bing emerged from the shadows a few years ago.

However, the overall U.S. search market looks to be shrinking, down 2 percent in the three-months ended June. That's according to the comScore U.S. Explicit Core Search Query Report.

Of course, this is coming from a segment of Microsoft that is perpetually losing cash. You can see that here under "Online Services Division."

Shares are indicated lower Thursday.


Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here



You May Also Be Interested In


Related Categories

Insiders' Blog

Add Your Comment