Microsoft's (MSFT) New Tablet Could Change PC Landscape...for Good or Bad


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June 21, 2012 10:26 AM EDT Send to a Friend
Microsoft Corp. (Nasdaq: MSFT) shares are outperforming the stock market again Thursday as exuberance for the company's upcoming Windows 8 platform continues to sizzle. In addition to the introduction of its first PC (in tablet form), the company also unveiled its upcoming Windows Phone 8 this week.

On Thursday morning, Digitimes gave a few reasons why Microsoft chose to launch the Surface:
  • to ensure Windows RT-based products ended up in the retail channel as scheduled;
  • to take a lead role in defining and directing where Windows-based tablet PCs will go in the future; and
  • to stimulate OEM partners to increase competitiveness and better products.
Microsoft's efforts will obviously also affect the PC industry, but whether the impact is a good or bad one will depend on one thing: sales.

Should Windows RT-based devices catch on, its likely that OEMs will step up their game to push the OS on to future offerings.

If Windows RT is a tougher sell, then Microsoft might just take PC development into its own hands, gradually changing its business model to hardware and negatively impacting the PC industry.

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