LinkedIn (LNKD) Outpaces Peers as Social Media Choice for Small Business
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LinkedIn (NYSE: LNKD) may be more effective as a tool for business than one of the largest social media tools out there: Twitter.
According to a recent survey conducted by the WSJ, which took into account the opinion of 835 small business owners, 41 percent said LinkedIn could benefit their company in a positive way.
Twitter garnered just 3 percent of the total vote. Google's (Nasdaq: GOOG) YouTube got about 16 percent of votes while Facebook (Nasdaq: FB) took in 14 percent.
LinkedIn was used by 30 percent of businesses on a regular basis, Facebook at 2 percent, Twitter at 14 percent, YouTube with 13 percent, and Google at 7 percent.
About 60 percent of respondents said social media sites could positively benefit their company.
Twitter has said in the past it would begin offering a service to allow businesses more prominent ads or to target posts to a certain demographic. Currently, the ad service is still in "test mode," and Twitter has acknowledged moving slowly.
Unlike something like LinkedIn, Twitter is great for short messages and news bits, but may not be great for shopping. Once Twitter finds a way to solve that problem, it might have a stronger influx of businesses willing to put up money to reach people.
Until then, LinkedIn appears to be the choice of most small businesses. Shares are just about flat in early trading Thursday.
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According to a recent survey conducted by the WSJ, which took into account the opinion of 835 small business owners, 41 percent said LinkedIn could benefit their company in a positive way.
Twitter garnered just 3 percent of the total vote. Google's (Nasdaq: GOOG) YouTube got about 16 percent of votes while Facebook (Nasdaq: FB) took in 14 percent.
LinkedIn was used by 30 percent of businesses on a regular basis, Facebook at 2 percent, Twitter at 14 percent, YouTube with 13 percent, and Google at 7 percent.
About 60 percent of respondents said social media sites could positively benefit their company.
Twitter has said in the past it would begin offering a service to allow businesses more prominent ads or to target posts to a certain demographic. Currently, the ad service is still in "test mode," and Twitter has acknowledged moving slowly.
Unlike something like LinkedIn, Twitter is great for short messages and news bits, but may not be great for shopping. Once Twitter finds a way to solve that problem, it might have a stronger influx of businesses willing to put up money to reach people.
Until then, LinkedIn appears to be the choice of most small businesses. Shares are just about flat in early trading Thursday.
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*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
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