It's Business As Usually as Shares of Ford (F) Rally

December 26, 2012 5:37 PM EST
Ford (NYSE: F) shares traded higher for the second day in a row on Wednesday, adding to a 3-month, 24 percent rally that has investors in the automaker grinning from ear to ear. So, why such a dramatic shift in sentiment? Good question. There really doesn't seem to be one. Rather, Ford's rise appears to be a combination of small wins that have slowly turned the tide in Ford's favor.

In November Ford reported strong sales that showed 6.5 percent year-over-year growth. This came on the heels of solid Q3 results at the end of October. Many analysts point to improvements in margin, positive industry trends, and perhaps most importantly, the company's top-notch management team.

Today's news is that Ford stock gained 3 percent. However, the real news might be that Ford gaining 3 percent isn't really news at all, since for the most part this is what investors are expecting.

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