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It Appears Apple (AAPL) is the One to Beat...Again (AMZN) (GOOG)

September 25, 2013 7:51 AM EDT
Clearly, Apple (Nasdaq: AAPL) is the one to beat, once again.

After Samsung unveiled what appear to be golden Galaxy S4 smartphones, Amazon.com (Nasdaq: AMZN) is enhancing its tablet line to take more market share.

From a press release issued earlier Wednesday, Amazon debuted its new Kindle Fire HDX tablets. The devices boast a higher-resolution display, quad-core Qualcomm (Nasdaq: QCOM) Snapdragon 800 processor, the next-generation of Fire OS, which is based on Google (Nasdaq: GOOG) Android, and more features (you can read the entire release from the link above).

Further, Amazon cut the price of its Kindle Fire HD with 7-inch display to $139 (for 8-GB of memory and "Special Offer" advertisements).

Pricing will start at $229 for the 7-inch HDX and $379 for the 8.9-inch version of the tablet. The highest configuration we could come up with is the Kindle Fire HDX, 8.9-inch display, 64-GB of memory, no Special Offers, and WiFI + Verizon/AT&T 4G LTE connectivity for $594 (free shipping with Amazon Prime).

The updated tablets are hitting the market weeks before Apple is expected to release the next version of its popular iPad and iPad mini tablet line. The iPad mini starts at $329 for the base WiFi model with 16-GB of memory, but goes to $659 with all the fixin's (4G LTE and 64-GB of memory). Google (Nasdaq: GOOG) also has its Nexus 7 tablet, which runs the max of $349 for 32-GB of memory and LTE connectivity.

While its not clear that Amazon is targeting the über-high-end tablet segment, the HDX is the Extreme Home Makeover version of the HD...the basic elements are there, but the device is a total departure from what once was.

Shares of Apple are indicated lower Wednesday.


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