Is Apple's (AAPL) Smartphone Growth Slowing in This Key Market? (GOOG)
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Overall Analyst Rating:
BUY (= Flat)
Dividend Yield: 2.7%
EPS Growth %: -18.0%
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Apple (Nasdaq: AAPL) could be losing its grip in the U.S. smartphone market.
According to new data from research firm Nielsen (NYSE: NLSN) for the second quarter of 2012, about 55 percent of Americans are now proud owners of a smartphone. The number is up from 50.4 percent report in March 2012.
In addition, Google (Nasdaq: GOOG) Android users are up from a 48.5 percent share in March to 51.8 percent through the second quarter, showing growth of 3.3 points. By comparison, Apple's (Nasdaq: AAPL) iOS has only seen growth of 2.3 points to 34.3 percent of the U.S. market.
The move can be traced back to Nielsen data showing 54.6 percent of smartphone acquirers over the second-quarter opted for Android, compared with 36.3 percent for iOS.
Looking back at the introduction of the iPhone 4S, fourth-quarter 2011 data from Nielsen shows only 51.7 percent of new smartphone adapters choosing Android, while 37 percent picked iOS.
So, whether the data are likely to make a shift in the latter part of 2012, when a plethora of new smartphones and operating system upgrades are expected to hit the U.S. market, is unclear. What is clear is that users appear to be more comfortable with Google and its market penetration is busting at the seams.
Shares of Apple are up 0.6 percent Friday, while Google is up 0.2 percent.
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According to new data from research firm Nielsen (NYSE: NLSN) for the second quarter of 2012, about 55 percent of Americans are now proud owners of a smartphone. The number is up from 50.4 percent report in March 2012.
In addition, Google (Nasdaq: GOOG) Android users are up from a 48.5 percent share in March to 51.8 percent through the second quarter, showing growth of 3.3 points. By comparison, Apple's (Nasdaq: AAPL) iOS has only seen growth of 2.3 points to 34.3 percent of the U.S. market.
The move can be traced back to Nielsen data showing 54.6 percent of smartphone acquirers over the second-quarter opted for Android, compared with 36.3 percent for iOS.
Looking back at the introduction of the iPhone 4S, fourth-quarter 2011 data from Nielsen shows only 51.7 percent of new smartphone adapters choosing Android, while 37 percent picked iOS.
So, whether the data are likely to make a shift in the latter part of 2012, when a plethora of new smartphones and operating system upgrades are expected to hit the U.S. market, is unclear. What is clear is that users appear to be more comfortable with Google and its market penetration is busting at the seams.
Shares of Apple are up 0.6 percent Friday, while Google is up 0.2 percent.
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