Instagram Seeing Strong Adoption with Millennials (FB)

September 27, 2016 12:27 PM EDT

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It's no surprise that Facebook's (Nasdaq: FB) Instagram has been a social media success. And the success isn't just with tweens and early 20-somethings.

GlobalWebIndex said that around 6 in 10 millennials now have an Instagram account, up from 4 in 10 seen in 2014.

Moreover, around 1 in 3 millennial users say they have followed a brand on Instagram within the last month.

Below is a graphic of today's data.

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