IHS Markit (INFO) Says iPhone 7 Bill of Materials ~17% Higher vs. iPhone 6S

September 20, 2016 3:28 PM EDT
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The bill of materials (BOM) for an iPhone 7 equipped with 32 gigabytes (GB) of NAND flash memory carries $219.80 in bill of materials costs, according to a preliminary estimate from IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.

After $5 in basic manufacturing costs are added, Apple’s total cost to manufacture the iPhone 7 rises to $224.80. The unsubsidized price for a 32GB iPhone 7 is $649. IHS Markit has not yet performed a teardown analysis on the larger iPhone 7 Plus. This preliminary estimated total is $36.89 higher than the final analysis of the iPhone 6S published by IHS in December 2015.

“Total BOM costs for the iPhone 7 are more in line with what we have seen in teardowns of recent flagship phones from Apple’s main competitor, Samsung, in that the costs are higher than in previous iPhone teardown analyses,” said Andrew Rassweiler, senior director of cost benchmarking services for IHS Markit. “All other things being equal, Apple still makes more margin from hardware than Samsung, but materials costs are higher than in the past.”

Same shape. No jack.

While the overall shape and physical design of the iPhone 7 is similar to the iPhone 6S that preceded it, the new display has wider color gamut, including DCI-P3 as well as traditional sRGB, which improves the rendering of photos and videos. The device’s haptic engine, which provides the “click” feel for users, has also been improved for longer-duty cycles and better dynamic response. The home button is now static and mimics the MacBook in terms of a solid-state button design.

Apple has also eliminated the 3.5 millimeter headphone jack, allowing a larger battery and haptic motor. “Where there was an audio jack in the previous design, Apple replaced it with a symmetrical grill -- not for speakers, but for the waterproof microphone, leaving more room for the larger battery and Taptic Engine,” Rassweiler said.

Increased base-model storage

Apple has increased the iPhone 7’s storage density. For the first time, the base model starts at 32 gigabytes (GB) – which is only the second time Apple has upgraded the base storage in the iPhone. From a cost perspective, the shift from 16GB/64GB/128GB iPhones to 32GB/128GB/256GB is a big jump. “Despite significant cost erosion in NAND flash over the last year, this increase in the overall memory cost definitely puts pressure on the bill of materials costs -- and therefore margins -- from Apple’s perspective,” Rassweiler said.

Intel returns

The Intel design win, and six years of absence that Intel had from the iPhone, is important to note. Even so, Intel still shares the processor business with Qualcomm. “Whereas Apple strives to have ‘one iPhone model for all carriers and markets,’ there are a number of different hardware permutations supporting various countries and carriers,” Rassweiler said. “Apple will likely look for ways to simplify the design moving forward, which means one supplier – whether Intel or Qualcomm – will likely dominate, as part of supplier and SKU streamlining.”

According to Wayne Lam, principal analyst of smartphone electronics, IHS Markit, “Largely left behind in the 4G LTE market, Intel has finally worked itself back into the iPhone, which is a huge win, but not one that is going to be financially significant in the near term for Intel.”

RF paths

Apple has also eliminated segmented antenna bands, which means the company is pushing all radio-frequency (RF) paths to the very ends of the phone – both on the top and bottom. The aluminum uni-body construction and design forces all RF paths into those two locations. Whereas other smartphones use a glass back and RF components with antennas mounted on the ample back spaces, Apple is restricted to just two physical antennas. “This design limitation may force Apple to go back to an all-glass design again so that they can fit in 4x4MIMO LTE antennas and more features like wireless charging in the next iPhone iteration,” Lam said.

Modem moved

The baseband thin modem has been moved next to the A10 processor. Prior to the iPhone 7, the thin modem was always on the other side of the SIM card receptacle. “This is a subtle change but likely shows us where Apple wants to take this,” Lam said, “eventually putting the thin modem right on the apps processor package or even integrating it into the A-series processor.”

Officially water resistant

iPhone 7 is now officially rated as water resistant. “We also saw evidence of this water proofing design evolution in the earlier iPhone 6S, which included additional gasketing around critical connectors, as well as the use of WiFi antenna at the end of the primary speaker box,”Lam said. “Doing so pushes the antennas near the only other opening, for better reception and transmission.”

Jet-black polished case

Jet black polish is a new option on 128GB and 256GB models. “This is a new feature that produces a whole new look for the iPhone,” Lam said. “It is a lower yielding, time-intensive manufacturing step that adds cost, as well as considerable value, pushing the retail price higher for those requesting this option.”

Antenna speaker design

The antenna speaker design on the iPhone 7 came from the WiFi antenna packed into the speakers of Apple’s MacBook. “Apple likes to reuse these unique designs throughout their product lines,” Lam said. In a first for the iPhone series, the headset speaker now doubles as a stereo speaker.

Upgraded camera

While not as groundbreaking as the two optical paths in the iPhone 7 Plus, the iPhone 7 camera has now been upgraded to optical image stabilization (OIS), for better low light performance.

Improved battery life

The battery has been increased to 1960mAhr capacity from 1715mAh in the previous iPhone 6s. This change is consistent with Apple’s claims of improved battery life.

Apple iPhone 7 32GB (A1778)
Cost Summary
Direct Material Costs $219.80
(Component Costs)
Conversion Costs $5.00
(Assembly / Insertion / Test Costs)
Total Cost $224.80
(Direct materials and manufacturing)
Itemized Components Manufacturer Name Manufacturer Part Number Description Total Cost
Apps Processor
System-on-Chip TSMC (Apple) APLW24

Apple A10, Quad-Core 64-Bit ARM Based CPU, Hexa-CoreGPU, 16nm FinFET

$26.90
Baseband / RF / PA $33.90
Baseband INTEL CORP PMB9943 Baseband Processor, Multi-Mode
RF Transceiver INTEL CORP PMB5750 RF Transceiver, Multi-Mode (Qty:2)
RF Front End
Antenna Switch Module TDK CORP D5313 Antenna Switch Module, w/ Filters
Antenna Switch Module TDK CORP D5325 Antenna Switch Module, w/ Filters
Envelope Tracking QORVO INC 81003M Envelope Tracking IC
FEM BROADCOM LTD (AVAGO) DFI620 FEM
FEM SKYWORKS SKY13702-20 FEM
FEM SKYWORKS SKY13703-21 FEM
PAM BROADCOM LTD (AVAGO) AFEM-8050 PAM
PAM BROADCOM LTD (AVAGO) AFEM-8060 PAM
PAM QORVO INC RF6110 PAM
PAM SKYWORKS SKY77359 PAM
Battery
HUIZHOU DESAY Li-Polymer, 3.8V, 1960mAh $2.50
BT / GNSS / WLAN $8.00
BT / WLAN

UNIVERSAL SCIENTIFIC INDUSTRIAL

S39S00201 BT / WLAN Module
GNSS BROADCOM LTD BCM47734IUBG GNSS Receiver
Front End BT / WLAN & GNSS Front End
Cameras $19.90
Front FaceTime 7MP BSI w/ Fixed Lens
Rear 12MP BSI, w/ AutoFocus, & Optical Image Stabilization
Display $43.00
Display / Touchscreen Module 4.7" 1334x750 LTPS IPS LCD, w/ In-Cell Touch
Electromechanicals $16.70
Taptic Engine Taptic Engine
Other Electro-Mechanicals Antennas, Connectors, Microphones, PCBs, Speakers, etc.
Glue Logic $1.30
LATTICE SEMICONDUCTOR ICE5LP4K-SWG36I FPGA - iCE40 Ultra, 40nm
Mechanicals $18.20
Enclosure Enclosure, Main, Bottom - Machined Aluminum
Other Mechanicals Hardware, Labels, Insulators, Shielding, vents, etc.
Memory $16.40
NAND SK HYNIX H23QEG8VG2ACS-BC 32GB NAND
SDRAM SAMSUNG SEMICONDUCTOR K3RG1G10CM-YGCH 2GB LPDDR4 PoP
Power Management $7.20
PMIC - Main DIALOG SEMICONDUCTOR 338S00225 PMIC - Main
PMIC - RF INTEL PMB6826 PMIC - RF
Others Other PMICs, Transistors, Diodes, etc.
User Interface $14.00
Audio codec CIRRUS LOGIC CS42L71 Audio Codec
Audio Amplifier CIRRUS LOGIC 338S00220 Audio Amplifier (Qty:3)
NFC NXP PN67V NFC Controller
Others Interface Ics, discretes, passives, etc.
Sensors
Barometer BOSCH SENSORTEC GMBH Barometric Pressure Sensor
e-compass ALPS Electronic Compass
Other Sensors

Accelerometer, Gyroscope, Touch ID Fingerprintsensor, ALS/Proximity sensor, etc.

Box Contents $11.80
Lightning Cable USB to Lightning
Lightning to 3.5mm Audio Adapter Audio Adapter, Lightning to 3.5mm Jack
Headset w/ Lightning Connector Headset, Stereo, w/ Lightning Connector
Charger Wall to USB Type A Jack, 5V, 1A
Boxes and Literatures


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