Hold on Goldman! RIM (RIMM) is Still Losing Market Share in This Key Segment

November 29, 2012 9:04 AM EST
Research In Motion (Nasdaq: RIMM) is gaining in early trading Thursday following a Goldman upgrade issued earlier, but should it actually be losing? Is it already losing?

According to IDC, the answer is "yes." The research firm says that RIM is losing enterprise market share to the likes of Google (Nasdaq: GOOG) and Apple (Nasdaq: AAPL). No real surprise there.

But the switch is so drastic, that IDC thinks Apple's iOS will be the number one corporate-liable operating system (OS) device by volumes shipped in 2012...just weeks away. That's a segment RIM had a hearty grasp on during the same period last year.

Those corporations with buy-your-own-device (BYOD) policies will likely let BlackBerries in easily, but more are becoming open to the idea of Android and iOS devices. IDC commented, "In either of these scenarios, it boils down to end user choice so the end users have to want to choose the BlackBerry device over the others."

RIM doesn't plan on ceding market share to others, but most think the upcoming BlackBerry 10 operating system needs to blow corporations away in order for the shift to reverse course. Many will find out at the end of January, when RIM unleashes BB10 to the masses.

Shares of RIM are up 11.6 percent ahead of the opening bells.

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